Electra has stood the test of time by staying true to the commitment of bringing you the finest cruiser and comfort bikes in the world. Electra have always trusted their instincts; to marry great designs with the best technology available and create bicycles that are meant to be enjoyed, ridden and treasured, not just admired. The technical data is positive proof that an Electra is more than just a pretty face.

In the old days cruisers were very cool looking, very heavy, and very hard to pedal. Built only for a short cruise around the neighbourhood. The"Original Modern Cruisers" are an evolution of the classic designs that defined America in the 1940's and 50's. Electra have kept the cool stuff; the style and the attitude and discarded the bad stuff; the weight and the lack of manoeuvrability. It began with the look, the lightweight materials, a better engineered frame and was completed with state-of-the-art components. So now you can look great, ride comfortably for any distance and enjoy a classic Electra for life.

Old-fashioned cruiser bicycles make anything other than a short trip a drag and mountain bikes are simply not meant for the pleasure of relaxed leisure riding. 

Electra's specially angled frames are ergonomically designed to keep you properly aligned in a comfortably, upright riding position. Although Electra bikes look as good as the old classics, the Comfort geometry makes them feel great too. That's because the comfort geometry gives you the smooth ride of a cruiser and the pedalling power of a modern bike. Test-ride an Electra and you'll feel the difference; with every yard and every mile they just get more and more comfortable.